Time Management? Planning?

I had not previously considered creating a timeline with dates to complete (stages of, and entire) personal, creative projects. Having used project management strategies when a full-time employee was an everyday (sometimes an every-hour) process. In the quest to create a job for myself as a professional (and income earning) artist – this will become a pilot program, a testing out, a consideration of, applying time management strategies to an art work.

By documenting my research during this creative process and sharing strategies, I hope to contribute to collective knowledge, support and articulate design decisions and aesthetic directions, and, at the ‘end’ of it, reflecting upon successes and failures, to learn and develop.

Integrating documentation and research into all phases of my project’s development, combined with ongoing assessment and evaluation, will encourage reconsideration of my preliminary thoughts (if necessary, and maybe) a redefinition of preliminary assumptions.

Reading about several different approaches to planning and research for creative people, AIGA’s Designing Framework has been chosen as a process model to assist with developing and completing this project.

From the American Institute of Graphic Arts, AIGA’s Designing Framework sorts project development into three categories with a series of steps (not necessarily linear or sequential) to achieve aims.

An outline of the model is:

Define the Problem
• Defining the problem
• Envisioning the end (or victory)
• Defining the approach to achieve victory
• Encouraging support then action

• Seeking an understanding to inform the first version of the solution
• Using first version(s) to trial potential solutions
• Precisely describing tough choices
• Enabling team work

Generate Value
• Choosing, then activating, the best solution
• Telling people about the solution
• Selling the solution
• Rapidly learning and changing based upon successes and failures

Following this model, I will write a brief as an initial definition of the design challenge (including background information), and the end vision (a finished zine). The brief will outline my purpose, time frame, medium, etcetera.

Next steps will be defining the approach by creating a task timeline, including writing text, capturing photos and drawing. And trialling potential solutions – creating a double page spread for the zine.

p.s. An excerpt from this book helped with much information for this blog post. Visocky O’Grady, J., & Visocky O’Grady, K. (2006). Practicing research-driven design. In A designer’s research manual : succeed in design by knowing your clients and what they really need (pp. 65-92). Gloucester, Mass. : Rockport Publishers.


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Shirley Burley

Artwork Craft Creative Writing Graphic Design Photography

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